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Cruelty-Free & Vegan – kind to skin & animals

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No Nasties Inside, 92% Sugar Cane Bottle
Italian Laundry Perfume
Love for Laundry washing perfume is unique and distinctive:
• Produced from essential oils and natural ingredients
• Vegan and cruelty-free
• The bottle is 100% recyclable (Bio-PE) and does not contain microplastics
• The most economical laundry perfume for a long-lasting scent up to 12 weeks
• Made in Italy!
~FREE SHIPPING ON ORDERS OVER £49~
Important Notice: Our product is highly concentrated, so be careful not to spill it on the outside of the washing machine. Essential oils can affect plastic: clean immediately if spilled!

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Based on 1,250 Reviews
From our customers
Perfume For Laundry
View allFamily first!
Our formulas contain no toxic or carcinogenic substances. They’re safe for both little ones and grown-ups alike. A fragrance experience you can welcome into your home with complete peace of mind.
- Vegan & Cruelty Free
- Plastic-free packaging
- Free from parabens, sulfates, and harmful chemicals
- Lovingly made in Italy

Our Certifications

Transform Your Laundry Routine
Not just laundry – a lifestyle. Love For Laundry transforms the everyday task of washing clothes into a luxurious ritual.
Just a few drops per wash
Long-lasting fragrance for days
Inspired by high-end perfumes

Clean laundry, clean conscience.
Made in Italy with sustainability in mind, our perfumes are as kind to the planet as they are to your clothes.
Plastic-free packaging
Eco-conscious production
- 🇮🇹 Artisanally crafted in Italy
Frequently Asked Questions
Add Laundry Perfume to the fabric softener tray along with your regular detergent.
We recommend 5–10 ml per wash, but you can adjust for your ideal scent strength.
No, it’s not necessary. Softener can fade clothes; if you use it, choose a neutral scent.
Yes, just add a capful of Laundry Perfume to the water.
It can be added to mopping water or textiles, but it’s designed for washing machines.