Italian Laundry perfume
Love for Laundry makes it easy to buy Italian laundry perfume in the UK. It is a concentrated fragrance you add to your washing machine so clothes, bedding and towels smell like fine perfume. Made in Italy, vegan and cruelty-free, with a 100% money-back guarantee.
What is laundry perfume?
Laundry perfume (also called a laundry scent booster) is a highly concentrated fragrance liquid. You add it to the fabric softener drawer alongside your normal detergent. The fragrance is micro-encapsulated, so the scent develops as the fabric moves and rubs while you wear it. It can be used in the washing machine and the dryer, on all types of fabric. Air drying gives the strongest, longest-lasting result.
How to use laundry perfume
- Shake the bottle, then add 5-10 ml to the fabric softener drawer with your usual detergent.
- Use a little more for large loads or if you like a stronger scent.
- For extra-soft towels, add a neutral fabric softener alongside the perfume.
- Hand washing: add one capful to the water.
Choose your fragrance
Browse our collection of laundry perfumes, including White Flowers, Soft Laundry, Silk & Bamboo, Oriental Pearls, Elixer of Ylang and Blue Petals. Not sure which one to pick? Start with a Welcome Kit to try several scents, or choose a Giftbox for someone special.
Laundry perfume FAQ
Do I still need fabric softener? No. Laundry perfume replaces the scent of softener. If you do use softener, choose a neutral one.
Is laundry perfume the same as fabric softener? No. Fabric softener is mainly for softness, while laundry perfume is a concentrated fragrance for a longer-lasting scent.
How much laundry perfume should I use per wash? We recommend 5-10 ml per wash. Add more for bigger loads or a more intense scent.
Need help choosing? Read our guides
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