Why Doesn't My Laundry Smell Strong? 5 Easy Fixes

A faint fragrance does not always mean you need more laundry perfume. Check the dose, the drawer, the load and the drying routine first. If the washing smells musty rather than simply lightly scented, investigate the washing and drying process before adding fragrance.

1. Measure the recommended dose

Use 5–10 ml of Love for Laundry per wash, following your bottle's directions. Start at the lower end for a lighter scent and use up to 10 ml for a fuller result. Avoid repeatedly increasing the amount beyond the label's instructions.

2. Check the right compartment

Laundry perfume belongs in the fabric softener compartment, usually marked with a flower. Detergent goes separately in its normal place. A blocked or dirty drawer can affect dispensing: clean it as instructed in your machine manual.

3. Give the washing room to move

Follow the load limit for the programme and fabric type. A drum that is too full can make washing and rinsing less effective. Shake the perfume bottle before measuring and use a consistent dose when comparing results.

4. Review drying and other fragrances

Remove washing promptly and dry it fully before putting it away. Drying temperature and method can change how a scent comes across. Strongly scented detergent or softener can also alter the overall fragrance. Compare one change at a time so you can tell what helps.

5. Notice the fragrance during use

Our micro-encapsulated formula can release fragrance again as fabric moves and is used. You may notice it at different times when wearing clothes or making the bed. The strength experienced varies by fabric, scent, dose and personal preference.

Still not getting the result you expected?

Tell us which scent you used, your measured dose, the load size, programme and drying method. These details help us give useful advice. Browse the Classic and Intense fragrances if you would like a different scent profile.

Read the full step-by-step instructions or our guide to drying laundry indoors.